Clever Windows Phone ad makes a classic marketing blunder

The new Windows Phone Nokia Lumia 920 ad was definitely entertaining. If you haven't watched it yet, go ahead give it a view. 

Basically, The scenario is a wedding where the bride's camp and the groom's camp fight during the wedding because each camp supports Android while the other supports iOS. Popularly marketed features become weapons of war as family members duke it out while ignoring the beautiful moment taking place.

A for effort. F for growing a market. Why?

The main problem with the argument that 'the other guys' are being ridiculous with their almost bi-partisan mobile phone war is that that's what we love about great products. 

We love to route for our favorite things.We love connecting with products, joining a camp or a team so much that we will fight or at least are willing to fight and defend products we love the most. 

If anything this ad shows that Microsoft has clearly forgotten or had no clue what makes people's wallet open and hearts beat. But obviously someone at Microsoft does understand because: Windows, Zune, Xbox. Perhaps the Xbox 360 team should give the Windows Phone team some pointers on marketing and advertising.

Interestingly, the ad finishes with the unspoken realization of the ad's own shortcomings. 

One waiter turns to the other asking " You think if they knew about the Nokia Lumia they'd stop fighting all the time?"

The other replies : I don't know. I think they kind of like fighting."

-Yes, we do. Yes, we do.

Other marketing problems revealed in this ad:

• Why show your competitors' product features which your product may not have?
• Why tell new customers and potential switchers that all the excitement in the smartphone arena is happening somewhere else?
• Why not give the viewers a reason to fight or what you have instead?

Thanks for reading!